Crabbie’s Ginger Beer Reaches Hawaii

Crabbie's

crabbies-screenshotCrabbie’s Ginger Beer has arrived in Hawaii through a partnership with Paradise Beverages.

“Crabbie’s is a truly innovative drink that wasn’t offered before in America and the response has been incredible,” says Phil Clarke, general manager of St. Killian Importing, the exclusive US importer of Crabbie’s. “We are excited share Crabbie’s, over ice with a slice, with people throughout Hawaii; it’s time for a Crabbie’s.”

Crabbie’s Original Alcoholic Ginger Beer (4.8%) established, and is leading, the alcoholic ginger beer category in the United States. It’s carefully crafted from a secret recipe using the finest ginger which is cold steeped for up to six weeks and then combined with four exotic spices. The result is a refreshing, light bodied ginger beer with a spicy fresh ginger flavor, notes of citrus and a warming finish. Crabbie’s Alcoholic Ginger Beer is ideal when served chilled over ice with a slice of lemon or lime.

The story of Crabbie’s began in Edinburgh, Scotland during the early 19th century with respected wine and spirits merchant, Miller Crabbie. His son John Crabbie would later inherit the family business and soon developed a flair for the innovative. Capitalizing on the nearby Port of Leith gave him access to ingredients from many nations, he sourced the finest ginger and exotic spices for his signature Green Ginger Wine, starting a legacy that would last for generations to come. Crabbie’s iconic elephant trademark symbolizes its heritage; 200 years ago, elephants were traditionally used by importers to explore untrodden grounds to procure ingredients. Today, Crabbie’s is sold across the globe in a variety of refreshing ranges.

Crabbie’s is available for purchase in a 16.9 ounce bottle. Ideal for sipping, Crabbie’s can also be blended into a variety of ginger beer cocktails, such as a Dark & Crabbie and the Moscow Mule.

As the first alcoholic ginger beer available in America, the number one question asked by consumers is, “Where can I buy Crabbie’s?” To help in their quest for Crabbie’s refreshment, Crabbie’s launched the free, Time for a Crabbie’s app, available for iPhone and Android smart phones. Find the nearest stores, bars and restaurants selling Crabbie’s, take an interactive poll on the favorite Crabbie’s flavor, read flavor profiles, and enjoy Crabbie’s cocktail recipes.

The free app can be found by searching ‘Time for a Crabbie’s’ on Apple’s App store and on Google Play for Android phones. For consumers who do not have a smart phones, Crabbie’s has also launched a ‘Find Crabbie’s’ section of its website crabbiesgingerbeer.com. Simply enter a zip code to locate the nearest Crabbie’s Alcoholic Ginger Beer.

For information on sales in Hawaii, please contact Thom Cornog (Thom.Cornog@parbev.com). For more information on Crabbie’s, please visit them on Facebook or follow them on Twitter and Instagram.

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