Crabbieâ€™s Ginger Beer Reaches Hawaii
Crabbieâ€™s Ginger Beer has arrived in Hawaii through a partnership with Paradise Beverages.
â€œCrabbieâ€™s is a truly innovative drink that wasnâ€™t offered before in America and the response has been incredible,â€ says Phil Clarke, general manager of St. Killian Importing, the exclusive US importer of Crabbieâ€™s. â€œWe are excited share Crabbieâ€™s, over ice with a slice, with people throughout Hawaii; itâ€™s time for a Crabbieâ€™s.â€
Crabbieâ€™s Original Alcoholic Ginger Beer (4.8%) established, and is leading, the alcoholic ginger beer category in the United States. It’s carefully crafted from a secret recipe using the finest ginger which is cold steeped for up to six weeks and then combined with four exotic spices. The result is a refreshing, light bodied ginger beer with a spicy fresh ginger flavor, notes of citrus and a warming finish. Crabbieâ€™s Alcoholic Ginger Beer is ideal when served chilled over ice with a slice of lemon or lime.
The story of Crabbieâ€™s began in Edinburgh, Scotland during the early 19th century with respected wine and spirits merchant, Miller Crabbie. His son John Crabbie would later inherit the family business and soon developed a flair for the innovative. Capitalizing on the nearby Port of Leith gave him access to ingredients from many nations, he sourced the finest ginger and exotic spices for his signature Green Ginger Wine, starting a legacy that would last for generations to come. Crabbieâ€™s iconic elephant trademark symbolizes its heritage; 200 years ago, elephants were traditionally used by importers to explore untrodden grounds to procure ingredients. Today, Crabbieâ€™s is sold across the globe in a variety of refreshing ranges.
Crabbieâ€™s is available for purchase in a 16.9 ounce bottle. Ideal for sipping, Crabbieâ€™s can also be blended into a variety of ginger beer cocktails, such as a Dark & Crabbie and the Moscow Mule.
As the first alcoholic ginger beer available in America, the number one question asked by consumers is, â€œWhere can I buy Crabbieâ€™s?â€ To help in their quest for Crabbieâ€™s refreshment, Crabbieâ€™s launched the free, Time for a Crabbieâ€™s app, available for iPhone and Android smart phones. Find the nearest stores, bars and restaurants selling Crabbieâ€™s,Â take an interactive poll on the favorite Crabbieâ€™s flavor, read flavor profiles, and enjoy Crabbieâ€™s cocktail recipes.
The free app can be found by searching â€˜Time for a Crabbieâ€™sâ€™ on Appleâ€™s App storeÂ and on Google Play for Android phones. For consumers who do not have a smart phones, Crabbieâ€™s has also launched a â€˜Find Crabbieâ€™sâ€™ section of its website crabbiesgingerbeer.com. Simply enter a zip code to locate the nearest Crabbieâ€™s Alcoholic Ginger Beer.
For information on sales in Hawaii, please contact Thom Cornog (Thom.Cornog@parbev.com). For more information on Crabbieâ€™s, please visit them on Facebook or follow them on Twitter and Instagram.